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About Me

I am a Certified Professional Co-Active Coach (CPCC), trained by the renowned  Co-Active Training Institute. CTI is widely recognized as the most rigorous professional coach training and certification program in the industry. As the largest and most established in-person professional coach training organization in the world, CTI has trained over 62,000 coaches, including employees in more than a third of the Fortune 100 companies.


 I am also a member of the International Coaching Federation (ICF) and currently hold ACC accreditation.  ICF is the leading global organization dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals. In my work, I follow their code of ethics and standards.


Before my leadership and life coaching business, I have been working in business life for about 17 years in several industries and positions varying from Sales, HR, Management Consultant to Leadership positions.


To learn more about my professional background please visit my LinkedIn profile and to know me better as a person read My Story below and follow my social media accounts @marikanikkinencoahing on Instagram and Facebook.

My Story

I grew up in the countryside in a hard-working blue-collar family. As a child, I had a lot of responsibility at home and my family encouraged me to start working after vocational studies. My dreams were somewhere else, I wanted to study at university and travel the world. At 17 years old I left home. Since then I have taken care of myself and fulfilled my childhood dreams. Also for me, it has taken a long time to discover what I really want to do in my life. 

Like many others, I was in my earlier years chasing more and more challenging positions, higher status and money. When I had my first child 2010 I realized I wasn't satisfied with my life. I was interested in training people and wanted to develop myself in that field.

That was the point I learned about coaching for the first time. I participated in workshops and read all I could find on it. My professional coaching path started in 2012 when I started working as an entrepreneurship coach. I went through my first coach training and fell in love with it.


I had found my purpose! It was to help other people to find their passion in life and know themselves on a deeper level. I also established my first company to help women achieve their dreams and use their full potential.

After I had my second son in 2013 I wanted to return to business life. I started in a managerial position in a big corporate. I loved working with the people, but the heavy processes and continuous problems drained me. After just one year I needed a break to recover from burnout symptoms. Luckily, I changed position within the company and I slowly started gaining my energy back.


In 2016 my older son was diagnosed with Type 1 diabetes, which was a huge shock. Our first-year living the disease was extremely heavy.  I realize now I should have stayed home to take care of myself and my family. But I thought I could handle it, and I didn't want to give up on my life, career, and hobbies. I became more and more exhausted.

When 2017 started I thought I had survived the worst, until my mother was diagnosed with cancer and she passed away in 2018. These events have brought home that I only live once and the life I want to live has to be lived NOW.


In service of this realization, I signed up for the Coaching Training Institute's coach training and finally decided to follow my dream, in becoming a certified professional coach. It has been the BEST decision ever. I LOVE working with my clients to achieve their dreams and goals.

Coaching is about finding out who you really are, connecting to your inner wisdom, intuition, heart, soul, and body. And this is exactly what I have also gained through my coach training journey. I have never felt this balanced in my life. I enjoy life every day, whatever the circumstances.

To me, life is an adventure. I love traveling, exploring new places, cultures, languages and meeting new people. I am curious about life and people's stories. I love learning and reading biographies, and literature on leadership, and psychology. My core values are humor, authenticity, connection, love, freedom, inspiration, self-development and balance.

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